At the heart of DDN are versatile customer-centric playlists that are designed to educate, inform, and persuade. Each high-quality video provides up-to-the-minute content that is GM approved and brand compliant.


Brand Playlist

This playlist is GM-sponsored and promotes brand-compliant content on a broader corporate scale, creating a dynamic brand experience for customers.

Sample Playlist
  • Product – Features, aesthetics, launches
  • Edutainment – Reminders for regular maintenance, winter tires, oil changes, etc.
  • Events – Auto shows, Calgary Stampede
  • Lifestyle – Dare Greatly, Cadillac Drive Academy, Amazing Race

Retail Playlist

This playlist is GM-sponsored and presents retail-specific content, directed towards promoting campaigns and promotions, as well as increasing sales.

Sample Playlist
  • Dealer Marketing Association (DMA) – Regional service and aftermarket sales offers
  • Regional Marketing and Advertising Board (RMAB) – Campaigns and offers specific to each region
  • Regional sponsorships
  • Pricing – Promotions, retail programs

Local Playlist

The local playlist is dealer controlled. You can modify and promote dealer-specific content, engaging customers with dynamic pre-existing, brand related messaging.

  • Certified Service – Menu Boards
  • Certified Pre-Owned (CPO)
  • Dealer-specific pricing
  • Community programs

DDN: Select, modify and present the right digital content.

Showcases your current Certified Pre-Owned inventory in a continuous video loop, as well as describing the CPO value proposition (warranty, inspection, quality, etc.)

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Modify content by choosing from pre-existing, brand related templates, to create a unique and personalized experience in your dealership.

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Let’s Get Started

The first step in getting DDN up and running in your dealership is to arrange a conversation with our Dealer Direct Support team. This is the perfect opportunity to have your questions answered and to learn the full benefits of DDN.

To get started, simply complete and submit our

Get Started
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